Video marketing is the marketing measure used by the company to increase the output of the product and raise the demand for the product among the people across the world. This video marketing is an effective way of increasing the sales of the products. This video marketing do not consume much of the viewers time and the message about the products benefits, uses, why it should be used, and the company profile about how long is the company in the market and its quality production etc is conveyed shortly and clearly. The online video advertising is becoming popular in the present world and it is also reaching much number of people who have access over internet often. Video advertising should be very clear in describing and eye catching. There are many format of creating a online video advertisement. In the file formatting video advertisement it is necessary to create a Flash file and some specifications are needed to be followed for this. This online video advertising should be very attractive by using colors that are very rich. Now the online video advertising is booming in the advertisement field and rapidly growing. It is being found that many internet users are watching online video advertisement weekly and most of the companies have now jumped in to advertising online.