Since its inception Playdex, has become a popular Online toy store both with the parents and kids for their range of toys. Parents are happy that their kids get a great variety of toys at an economical rate that it does not hurt their pocket. Playdex is a virtual one stop shop for toys of all kinds- indoor and outdoor, and for both the gender and all ages including the new born. The online toy store has listed the product range in two heads, firstly under the head categories such as girls, boys, infants, nursery, electronic toys etc. Secondly the toys are listed under their brands, namely the Aussie Star, Disney, Batman, Barbie, Fischer and price etc. In addition there is a search window in the site, to make a quick search of the toy specified. The most popular among all toys has been the Barbie, with a whole lot of memorable vintage and latest collection.